tag:blogger.com,1999:blog-2830084253401570472.post4078519343440254338..comments2024-03-18T15:42:43.140+13:00Comments on Offsetting Behaviour: DTC prescription drug advertisingEric Cramptonhttp://www.blogger.com/profile/15831696523324469713noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-2830084253401570472.post-70574950805103429882013-02-17T11:37:57.196+13:002013-02-17T11:37:57.196+13:00No disagreement. I have been thinking about ways o...No disagreement. I have been thinking about ways of valuing rights based on migration decisions; I really hope that one of the honours students takes my project on it this year.Eric Cramptonhttp://offsettingbehaviour.blogspot.com/noreply@blogger.comtag:blogger.com,1999:blog-2830084253401570472.post-11676623245756079562013-02-17T04:35:07.359+13:002013-02-17T04:35:07.359+13:00Two other, unrelated points:
DTC advertising incr...Two other, unrelated points:<br /><br />DTC advertising increases disease awareness and patient presentation, which should flow through to more diagnosis and to an increase in prescription rates. (From my experience in doing strategy consulting with top-20 pharma, the increase in prescription rates, rather than a change in price, is the primary goal; sometimes, discounts are built in for prescription rates that staircase above a given level.)<br /><br />Secondly, there is a rights issue: DTC is legal in NZ because pharma companies have a right to freedom of expression under s. 14 of the Bill of Rights Act, whose protection is extended to them by s. 29. (I wish I could say that consumers have a right not to have their access to information censored, but I don't have a legal basis for it, unfortunately.) It's hard to assign a cost to legislating in breach of the Bill of Rights Act (well, hard for me - Eric?), but I'd want to be very sure of the benefit before I did so.Nicola Rowenoreply@blogger.comtag:blogger.com,1999:blog-2830084253401570472.post-69570165052219869322013-01-17T17:02:29.717+13:002013-01-17T17:02:29.717+13:00I'd argue that the best evidence that DTC adve...I'd argue that the best evidence that DTC advertising has little effect on the pharmaceutical market in NZ is that there's so little of it (at least anecdotally based on my experience).Jack Thompsonhttp://www.facebook.com/jthompson.nznoreply@blogger.com