Instead of talking about the value of a statistical life, which still puts people off, talk about micromorts: a one-in-a-million chance of dying. If the value of a statistical life is $7 million, a micromort costs about $7. In New Zealand, the Ministry of Transport uses a $4.2 million figure, so a micromort here costs $4.20.
It's also a more accurate way of framing things. Since reasonable VSL measures derive from willingness-to-pay measures for risk reductions around small risks, we're really talking in millimort or micromort space to begin with. The scaling up makes things easier for economists; scaling down makes it instead politically palatable.