Today's edition: what happens when somebody needs income support through university and is willing to supply friendly companionship, and somebody else seeks the opposite? From this week's Economist:
Students who post profiles on SeekingArrangement.com know what they want, so “it’s almost like a business partnership”, says Angela Bermudo, a spokesman for the company. The site hosts some 900,000 profiles of sugar babies enrolled in American universities, up from 458,000 two years ago. Their ranks swelled during the recession and are still growing fast, says Brandon Wade, the site’s founder. A year ago nearly 1,200 students with an e-mail account belonging to an American university posted a profile on the site every day; the daily average has risen to about 2,000. The site has even stopped advertising online. Its ads used to pop up with search results for terms such as “student loan”.
The boom is fuelled by increased acceptance of “sugaring” (dating for money), says Steven Pasternack, the owner of a Miami firm known as Sugardaddie. The company’s site gets more than 5,000 new profile uploads worldwide every day. A quarter are students. Astute marketing helps. Sugardaddie’s pitch notes that it does not “discriminate against people’s desires”. Sugar babies are increasingly advised to negotiate not an “allowance”, but rather a certain “lifestyle” in exchange for dates. These arrangements can remain discreet. New Yorker Keith and the younger woman he met online, seeking a sugar daddy to pay for college, both tell friends that they met in a bar. His weekly $500 deposits into her bank account will cease, he says, if she becomes unavailable.The article says young men are generally out of luck, as few older women are in the market seeking such arrangements.