Wednesday, September 30, 2009
Cinnabon: the time has come
As you can see above, when Key went on Letterman and teased Kiwis that we now have a Cinnabon (which we still don't), Google Search traffic in New Zealand showed that searches on Cinnabon spiked well above searches on both brands we don't have in New Zealand, like Krispy Kreme, and ones we do have, like McDonald's.
Again, strong evidence of pent up demand. Somebody ought to get on with it.
I'm told that a franchise costs about a million bucks though. Surely setting up a "Cinnabuns" or "Schminnabon's", using one of the reverse-engineered Cinnabon recipes easily found online, would cost less than that.
If somebody uses this analysis and goes on to open a shop in Auckland and not in Christchurch, though, I won't be impressed.