Markets in Everything: ensuring outbreeding edition

Iceland is an amazing place. They now have an android app out that lets you quickly tell whether the person you're chatting up at the bar is too close a cousin for kissing purposes. When everybody's related, it's not easy.

Am I sleeping with or dating my cousin?

"Am I sleeping with or dating my cousin?" an Icelander might ask. The answer is: Of course you are, but how closely exactly are you related?

The answer to that can be found in the online database, but people might not always have the opportunity to look that up when they are for example out partying.

But now there is a solution.

"Bump the app before you bump in bed"

Three engineers made an app for the 'Íslendingabók' database. People can now easily, and on the go, look up how they are related to other Icelanders. And a precious feature, using the bump technology, allows people that meet to just bump their phones together, to instantly see if they are too related to take things any further. The engineers' slogan for this feature was: "Bump the app before you bump in bed".

Via Cameron McDonald.

You can find the app here. It has an average 4.7 star rating.

There are parts of Southern Manitoba where the app could also be useful.