Alcohol Healthwatch's Christine Rogan's mad about a loyalty card scheme that would rebate 5% of members' purchases as student loan repayments. Why? Some of the retailers involved are pubs.
For a better alcohol-themed use of the word, watch the Canadian classic Strange Brew. Bob & Doug McKenzie go to Elsinore Brewery with a mouse in an empty bottle, trying to wheedle their way into getting a free case. After inadvertently stumbling on Brewmaster Smith's plans on using a special addictive drug in the beer as part of his plans for world domination, Doug McKenzie finds himself with Pam Elsinore, trapped in one of the beer vats, about to be drowned. Brewmaster Smith opens the vat, saying
How ironic. You came here with a mouse in a bottle. Now you are the mouse. ... It's really too bad you won't be around to see the whole world become addicted to Elsinore beer. In a few hours I will introduce my special formula to the public at Oktoberfest. When they drink enough, they will do whatever I tell them.See? It's not just coincidence. It's coincidence with that special kinda twist.