Alas, it's not due to freshmen recognizing that business degrees are often heavily constrained by AACSB regs.
Rather, they're chalking it up to general antipathy about business:
Also, in one year, the percentage of freshmen who listed their "probable career" as one in business dropped from 14.1 percent to 12.1 percent. This is an all-time low for the survey; the previous low was in 2003, when 13.8 percent reported that their goal was a career in business.From the report:
“I think that a business career doesn’t look as appealing as it once did, nor does it come with a guarantee of being well-off financially as in the past,” said Linda DeAngelo, co-author of the accompanying report and assistant director of research for the Cooperative Institutional Research Program at HERI. “Some of that can definitely be attributed to the general sense that we spent a lot of time over the past year raking business executives and people in high finance over the coals. There’s certainly a trickle down, and I don’t think high school students are immune to that overall feeling about business.”
