NBR points to a newly established government website providing easy access to government data sets. Should prove fodder for potential honours projects for the next several years.
The NBR piece also points to NZ data on top baby names, which I ought to incorporate into my algorithm: anything in the top 100 in the last decade is forbidden. On similar topic, Andrew Gelman wonders why so many folks around the world are called Matthew. Popular names become more popular. Hasn't he heard of the Matthew Effect?