According to foodservice consultancy Technomic, consumers are also being driven to excess by cultural moralizing over nutrition. That is, as expanding waistlines make more headlines (in Canada, 62 per cent of people are considered overweight, with a quarter qualifying as obese), proselytizing over healthy eating has led many folks to do the opposite.
From the Winnipeg Free Press, HT: Mom.
Sorting out causality on this one would be tough; I don't know how you'd instrument around that places with more nanny messages are likely the places with worse eating habits ex ante. But fun nevertheless.
And the deep-fried butter discussed in the article does sound tempting....