Friday 6 October 2023

...and make the platforms pay for it

I still hope that NZ looks over in horror at Canada and pulls back from making it risky for platforms to link to news.

Facebook's clearly decided that being in news just isn't worth the aggro. Look at this. Facebook referrals to top global news sites dropped from 120 million per month to about 20 million per month. 

News turns into outclicks rather than more scrolling for updates from family (and ads on Facebook's platform). 

Another reason that Canada has just been incredibly stupid in guessing that Facebook was just bluffing. 

Traffic referrals to the top global news sites from Meta's Facebook and X, formerly Twitter, has collapsed over the past year, according to data from Similarweb.

Why it matters: Website business models that depended on clicks from social media are now broken.

What's happening: Regulatory pressure and free speech concerns have pushed tech giants to abandon efforts to elevate quality information, leaving the public more susceptible to misinformation ahead of the 2024 election.

  • Meanwhile, news companies are scrambling to find business solutions while simultaneously fighting to protect their work in the AI era.

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