Thursday, 9 September 2010

True stereotypes

OKCupid has sorted half a million daters' self-descriptive tags by race, religion and gender. True stereotypes follow below, or at least statements true on average about the half million people in their dataset:
  • White men like guitar rock, cars, sci fi and comedies: broad theme, according to OKCupid: "Frathouse"
  • White women like bonfires, boating, horseback riding: broad theme, according to OKCupid: "escapism"
  • Blacks are far more religious - more than twice as likely to mention faith in their profiles
  • Black men like soul food, being cool, sports, god and rap music
  • Black women like soul food, The Color Purple, god and gospel music
  • Latin men and women love music and dancing
  • Latin men like to talk about their sense of humor and mixed martial arts
  • Asian men like their country of ancestral origin, Asian food, engineering and software development
  • Asian women like chocolates and romantic comedies
  • Indian men: cricket, hindi, a software engineer
  • Indian profiles showed the highest level of writing proficiency, followed by Asian and Middle Eastern.
  • Sorted by religion now:
  • And, the more serious you are about your religion, the worse your measured reading proficiency score, unless you're an atheist or agnostic. OKCupid asks whether there's a Comic Sans version of the Bible. Satoshi Kanazawa would be all over this: presumably in a US sample, atheism would be an evolutionarily novel idea and non-Christian background would be associated with pretty strong selection effects - the higher IQ parts of each religion's sample would be more likely to emigrate to the US.  There's at least a half grade level difference between Protestants and Muslims, favoring Muslims, and more than a full grade level difference between Protestants and Atheists.  Does Glen Beck make sense to you now?
OKCupid's blog remains one of the most seriously awesome data exploration sites out there.